Digital Public Relations & Investor Relations Solutions
What We Do
NETGENPR is a full service digital PR and IR agency with extensive experience in capital markets. Our team is dedicated to creating a powerful, unified digital PR and IR strategy to reach both investors and consumers on the social Web. This combined approach enables us to provide strategic guidance for CEOs, CFOs as well as in-house IR and marketing departments to deliver effective and measurable results.
Our proprietary smartPR™ Program builds visibility for clients through interactive content, brand communities and brand advocacy strategies. We help brands become more interactive, community driven and credible which in turn creates a more powerful and enduring online presence.
Ask yourself what would happen if you built a community of satisfied customers or investors that valued and appreciated your brand. Today people have the power to reach an audience of millions in real time, 24 hours a day, 7 days a week. And the data indicates they love to share.
Our Team
NETGENPR builds interactive content, brand communities and brand advocacy strategies on the social Web. We help brands become more conversational, more social and more likable so they can establish stronger more enduring relationships online.
Our team delivers a comprehensive suite of Technical and Creative Services for the implementation and design of both digital content and interactive strategy for the social Web, including:
- smartPR™ Services - Social Media and Relationship Targeting
- CEOLive Executive Video Series and Custom LiveStream Video channels
- Complete Interactive and Community Website development
- Social Media Platform Setup and Presence Management
- Social Media and Brand Strategy Consulting
- Social Media Training
- Social Enterprise IT Setup and Training
- Brand Assessment and Audience Mapping
- Social Media Compliance Audits and Reviews
Content
Objective 1: Build interactive content that both humanizes the brand and engages their audience
Why? So people will talk to them more.
Your can no longer reach your audience by broadcasting impersonal messages. Today's audience is more sophisticated, better informed and better connected to one another than ever before.
People judge your brand based on first impressions. Therefore, you need content that is both current and relevant to make sure the first impression is positive and enduring.
Consumers and investors want to give feedback and ask questions. Interactive content is the key to making that happen.
Conversations are the new currency with any online marketing, PR or IR effort. Conversations about your brand are happening with or without you.
NETGENPR will design, develop and distribute the interactive content that puts you in the middle of that conversation.
Community
Objective 2: Build sustainable, active and highly engaged Brand Communities.
Why? So they will have more friends.
In 1983, Harley-Davidson was facing a full scale brand crisis. Less than 25 years later the company had established itself as one of the top brands in the world with a value of more than $7.8 billion.
Harley’s dedication to building a strong brand community of their biggest fans and consumers was a major factor in their comeback.
Thanks to results like Harley's and the Web 2.0 fueled growth of social networking, brands from every industry are launching their own communities online. The exponential growth of consumer networking services such as Facebook, Twitter and many others is proof that people want to be connected.
Difficult economic conditions are also driving businesses and marketers into this new space as they seek more cost effective ways of reaching a massive online audience.
For brands just getting started we offer strategies to build and manage communities that will increase consumer and investor loyalty and engagement.
For brands that have already started their own community building efforts we develop tactics that will increase their effectiveness.
Advocacy
Objective 3: Cultivate a passionate foundation of Brand Advocates - i.e. Teach brands how to help people.
Why? So people will like them more.
Brands using social media to reach consumers or investors usually have only one objective in mind: selling. Although an obvious priority for any business it shouldn't necessarily be the the only one. What would happen if you built a community of satisfied consumers and/or investors that valued and appreciated your brand? Today's consumers and investors have the power to reach an audience of millions in real time, 24 hours a day, 7 days a week. And the data indicates they love to share.
For most consumers and investors today, brand choice is increasingly determined by reviews, ratings, and recommendations from everyday people on the Web. What is it that compels someone to share their excitement for a brand with complete strangers? Are they just satisfied customers?
Or is there something else successful brands are doing, over and above providing a great product or service, that makes people want to talk about them? Are they engaging in two way dialogue with their audience, asking for input, making them feel connected?
Our team can not only show you how to use Social Media tools for marketing but for helping people: helping them connect, helping them find answers, helping them solve problems and letting them know their needs and concerns matter.
Our Process
the Brand Value Model™ provides the framework used by NETGENPR to create strategies for building interactive content, brand communities and brand advocacy strategies on the social Web. We use this process to help brands become more conversational, more social and more likable so they can establish stronger more enduring relationships online.
Building a thriving community of advocates should be one of the primary goals of any brand on the Web today. Brand advocates become the champions and evangelists that will project your message to a vast online audience.
The netgenPR Brand Value Model is the strategic framework used to guide us through the process. Before people can value your brand they must first understand, respect and appreciate it.
Using a process to guide any implementation of social media tools for your brand is essential to giving purpose to your overall strategy. Random tweets and blog posts blend in with the massive daily influx of other random content. It's only when your content becomes a part of your overall strategy that it begins to convey a message that is both consistent and powerful.
