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Saturday, 25 April 2009 | Tom Allinder

Just a quick post here to let people know that I have done my first write on Investor Relations 2.0 at Wikinvest.com. Wikinvest.com is a fairly new site that enables members to build a profile, contribute and edit articles and content.The site has numerous other services as well including some...
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Client Participation is Key to Success in Investor Relations 2.0

Thursday, 23 April 2009 | Tom Allinder

Oh so long gone are the days of just whipping up some bullet points and exchanging emails and maybe a conference call or two... Just send it all to IR and they will take care of it all. It was all in their hands and if the stock doesn't perform, it's their fault. But, if the stock does well, it...
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Investor Relations 2.0, Web 2.0… I have to Laugh!

Wednesday, 22 April 2009 | Tom Allinder

While some I know are somewhat surprised at the use of Web 2.0 TOOLS for doing Investor Relations 2.0, I am actually amused. It is clear that many people in the stock promo/IR business are all over Web 2.0 technology, the awareness level regarding use of the tools and platforms is about near ZERO...
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Investor Relations 2.0; What it is and what it is NOT

Thursday, 09 April 2009 | Tom Allinder

It seems "Investor Relations 2.0" is slowly but surely becoming a buzzword throughout the stock promotional and investor relations community. As expected though, it seems many think IR 2.0 is still marketing, but using social media and Web 2.0 platforms like Twitter and Facebook to...
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Moving From Public Relations To Public Engagement

What is PR 2.0?

PR 2.0 uses social media tools like blogging, viral marketing, social networking and search engines to get your message to a larger, more targeted audience faster than ever before. It combines traditional media assets such as press releases, videos, photos with new media relations to more effectively reach and engage consumers, investors, and journalists. Perhaps most importantly, PR 2.0 helps companies build Brand Equity which in turn will strengthen the trust and credibility of your business.

In order to grasp the basics of PR 2.0 and how to implement it in an effective manner for your company it's important to familiarize yourself with some of the tools at your disposal.

Industry expert Deirdre Breakenridge helps gain a deeper understanding of these concepts in PR 2.0 Defined
Learn about available tools from SHIFT Communications' 2007 PR 2.0 Reference Guide.
Learn about social networking and social bookmarking in Sally Falkow's Social Media Terms Explained
Leading blogger Shel Holtz has put together a great list of Social Media Resources

Conversations Matter

Talk Is Cheap

"Voice - the authentic expression of the individual present in the craftwork of our hands as well as in our words - is in resurgence on the Internet. In fact, the Internet is a conversation carried on in a variety of formats - Web pages, e-mail, discussion groups, mailing lists - that bring new possibilities to human relations. Business-as-usual isn't happy about this, because conversations are unpredictable, messy, and uncontrollable. But there's no silencing our human voices. Wise companies will learn how to enter the conversation."

Source: The Cluetrain Manifesto, Ch. 3, by Rick Levine

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Moving From Public Relations To Public Engagement

What is PR 2.0?

Talk Is Cheap