Moving From Public Relations To Public Engagement
What is PR 2.0?
PR 2.0 uses social media tools like blogging, viral marketing, social networking and search engines to get your message to a larger, more targeted audience faster than ever before. It combines traditional media assets such as press releases, videos, photos with new media relations to more effectively reach and engage consumers, investors, and journalists. Perhaps most importantly, PR 2.0 helps companies build Brand Equity which in turn will strengthen the trust and credibility of your business.
In order to grasp the basics of PR 2.0 and how to implement it in an effective manner for your company it's important to familiarize yourself with some of the tools at your disposal.