SYNC Metrics are the basic KPIs used to assess progress and performance of individual deployments. The metrics sets are listed for each SYNC Component. These metrics are not all inclusive as each client may have specific objectives outside the scope of this set (in which case we identify most appropriate KPIs). The Reporting Process breaks key metrics into KPI Categories and KPI Sets. KPI Sets compare different metric mixes for each network component to assess relative performance over time.
Effective ROI determination has been one of the biggest challenges so far when businesses launch a new social media initiative. The metrics that matter the most from a traditional marketing and awareness mindset are not always applicable online and the understanding of what truly constitutes audience engagement can be somewhat counter-intuitive.
SYNC™ Reporting endeavors to provide brands with a clear understanding of online engagement dynamics as well as insight into audience Social Graph structure. Social Network Analysis is over turning many previously held assumptions about how complex networks such as the Internet operate and in the process providing valuable insight into how to leverage network effects to their full extent.
The SYNC™ Execution phase builds the propagation potential of brand signal and identity within its relevant network.
The SYNC™ Reporting process is designed with an emphasis on the KPIs that have the most impact on brand engagement.
SYNC™ Interactive
Audit
Design
Execution
Reporting
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